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What do I like about this primer? It is invisible and applies smoothly. In fact, it is considerably smoother than a lot of the other primers I'm testing. One beef I have with many eyeshadow primers is that they crumble or skip over the skin as you apply them, which can add texture and lead to uneven-looking eyeshadow. As a forty-something with hooded eyelids that are starting to wrinkle and crepe, I need a smooth finish that also resists creasing, which can be tricky to pull off. So far, the COL-LAB primer is delivering on both fronts.
I think we have a little gem on our hands.
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